Physicians have historically relied on in-person conferences and meetings to receive continuing education credits to maintain their skills and to learn new techniques, which can be challenging to translate to a fully virtual event. With the adoption of transformative technologies such as VR and artificial intelligence, conference organizers have the ability to track attendees’ journeys to allow for a seamless administration of continuing education credits. For events which utilize attendee tracking, downloadable footage and other data sharing tools, security must also be a priority, particularly during medical industry events when assets being shared could contain proprietary research or sensitive information, Hosting your event on a platform that offers end-to-end encryption can ensure that attendee and organization data is protected.
The medical industry works with many large, complex technologies that can now be accessed and viewed in 3D from any mobile device. Holograms used at medical conventions and events can provide attendees with the ability to see large medical equipment that simply could not be brought in as a demonstration at an in-person expo or event.
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The industry was already on a trajectory to leverage these platforms for education and engagement through various association-backed events, the pandemic simply accelerated their use and inspired virtual experience companies to upgrade their most immersive and engaging offerings.
While nothing can replace the camaraderie that happens at a live, in-person conference, AR has opened up a world of possibilities and will continue to open up doors for creativity and innovation for years to come, and as the COVID-19 vaccine becomes readily available across the globe, conference organizers should capitalize on virtual events and provide an enhanced hybrid in-person/virtual experience moving forward.
About the author: Evan Gappelberg is the CEO of Nextech AR (OTCQB: NEXCF), one of the leaders in the quickly growing augmented reality market, and an accomplished entrepreneur with an expertise in creating, funding and running start-ups.
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