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Virtual SNMMI showcases virtual technology on the exhibit floor

Lisa Chamoff, Contributing Reporter | July 15, 2020
Business Affairs Molecular Imaging

The response to the virtual booth has been positive.

“Some people are saying, ‘Wow, this is different,’” Dunaway said. “Because of the sophistication of our platform we see a lot of repeat customers. We see a lot of people thanking us for the experience.”

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Canon began working with Pinnacle on the virtual booth in April, anticipating SNMMI’s decision to pivot to a virtual meeting. Dunaway said the development of the virtual space cost less than setting up a physical booth, however it was more than the company initially anticipated. Still, the company expects a good return on investment and the infrastructure can be reused, with new content added for other virtual trade shows.

“We think there’s a lot of opportunity here,” Dunaway said. “I think the situation we are in will expand further than we thought. … If you’re a healthcare provider, do you want to send your providers to shows with 65,000 people? Do we want to allow our employees to go to these events after we have proved we can do it virtually?”

Catherine Lamb, the associate director of corporate communications for SNMMI, said that while there has long been a virtual component of the annual meeting, they had never designed a virtual show floor.

“It was very important that the virtual show had an exhibit hall that provided a good representation of what the vendors provided,” Lamb said.

While the virtual show floor had fewer than the 175 exhibitors expected for the virtual show, the virtual show drew more than 8,700 registered attendees, exceeding the 5,600 registrants who have attended in person.

Lamb said that while the organization is hopeful it will be able to hold its in-person show next year in Washington, D.C., they would consider also having a virtual exhibit hall.

“We’ve heard from a lot of vendors and attendees that they really appreciate it,” Lamb said. “There were many positive remarks from attendees that the platform went beyond their expectations.”

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