Q&A with Brian Eastwood of World Health Care Congress

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Q&A with Brian Eastwood of World Health Care Congress

Sean Ruck, Contributing Editor | March 17, 2020
Business Affairs

HCB News: Since the conference is more about presentations, can you talk a little about what attendees can expect from them?
BE: Our event is actually very light on presentations — slide decks and PowerPoints are rare. Our emphasis is primarily on panel discussions. We bring those leaders we spoke about earlier to discuss their experiences and the lessons learned. They do that in a less formal way than you might experience in a regular presentation. It’s bringing a lot of experience to bear in an accessible way for attendees. In our track sessions, where we have nine or 10 sessions happening at the same time, we’re bringing together speakers from organizations who have done similar work, but in different ways. For example, maybe they’re all focusing on the use of artificial intelligence in identifying patient issues, but they’re targeting different aspects of that challenge, or looking for different information or setting different goals in those regards.

At the keynote or plenary-type sessions, there the goal is to bring together the cross-sector conversation where we engage leaders from different organizations. One example might be where we have conversations addressing social determinants of health. There, the panel might consist of a leader from a health system, a leader from an insurance plan, perhaps a policy maker or maybe a leader from a large employer. We structure those sessions to be an open dialogue and I think that’s been successful in giving attendees key takeaways.

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HCB News: Does your D.C. location bring in politicians and government policy makers to visit and interact with attendees or presenting?
BE: We are able to get acting representatives at the policymaker level. This year, we have two U.S. reps on the agenda right now. We encourage that, particularly if they have a healthcare story to tell or healthcare is an advocacy area for them. We also have some state level policy makers involved with various Medicaid divisions as well.

HCB News: What would you say is the key focus of the panels? Would it be payor challenges?
BE: It is a wide spread, but I think the real theme gets back to one of the taglines, the change-maker idea. It’s looking beyond the status quo of care delivery and finding ways to provide better care at lower costs.

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