DOTmed Home MRI Oncology Ultrasound Molecular Imaging X-Ray Cardiology Health IT Business Affairs
News Home Parts & Service Operating Room CT Women's Health Proton Therapy Endoscopy HTMs Pediatrics
SEARCH
当前地点:
>
> This Story


注册记数器 to rate this News Story
Forward Printable StoryPrint Comment
advertisement

 

advertisement

 

U.S. Healthcare Homepage

Observations after 20 years of single-use device reprocessing Insights on the ongoing battle to safely increase market competition

Covera Health and Walmart partner to help connect patients with better radiology care Avoid unnecessary and misguided treatments

Touchstone Medical Imaging to pay $3 million settlement for security breach Patient information was leaked and indexed by search engines

Court denies Hologic's attempt to halt sale of Minerva's ablation solution Follows a drawn out case over patent infringement

FDA ending controversial 'alternative summary reporting' program Announces decision in statement addressing breast implant safety

Radiology Partners and Banner Health team up to establish Banner Imaging Provides imaging services throughout the metro Phoenix area

Radiation oncologists appeal to Congress to safeguard radiotherapy treatment Protecting cancer patients' access to value-based care

Elekta sues ZAP Surgical Systems, claiming patent infringement Over design and sale of ZAP's radiosurgery platform

DR now makes up over 80 percent of US general radiography install base Up from only half in 2015

Ex-Marlboro Hospital radiologist sues UMass for $1 million over discrimination Cites age, gender and nationality discrimination in eight-count suit

CyberKnife ads in NY subway raise 'direct-to-consumer' marketing questions at AUA

Thomas Dworetzky , Contributing Reporter
Subway ads in New York City promoting CyberKnife for prostate cancer are leaving straphangers with "inaccurate impressions" of how it ranks against other therapies in “effectiveness and safety," according to a survey presented at the American Urological Association (AUA) annual meeting in Chicago.

The ad campaign — which is for Winthrop Hospital in Mineola, New York, not CyberKnife maker Accuray — states:

Story Continues Below Advertisement

Servicing GE Nuclear Medicine equipment with OEM trained engineers

We offer full service contracts, PM contracts, rapid response, time and material,camera relocation. Nuclear medicine equipment service provider since 1975. Click or call now for more information 800 96 NUMED



"CyberKnife is the biggest advance in prostate cancer treatment in a decade. CyberKnife is as effective as surgery for prostate cancer. But there's no cutting, no pain, no incontinence and less risk of impotence. Treatment takes just one week — five brief appointments."

The survey results about the ad campaign were discussed at a press briefing by lead author Dr. Joseph Caputo, a urologist at Columbia University Irving Medical Center and New York–Presbyterian Hospital.

"This advertising tends to emphasize benefits over risks and offer unsubstantiated claims," he said at the briefing, according to Medscape.

Caputo and senior author Dr. Elias Hyams surveyed a total of 400 men, which they split into four groups.

One was shown the CyberKnife subway ad. A second group was shown the ad along with “disclaimers” that were in italics after the original subway ad. A third group was shown “scientifically-based information about other prostate cancer treatments,” according to the Medscape report.

A fourth group acted as controls and were shown an ad that had nothing to do with either CyberKnife or prostate cancer.

The subjects were then asked to discuss risks and benefits of the CyberKnife and whether they would pursue it for treatment compared to other therapeutic modalities.

Participants who saw just the CyberKnife ad material had a 40 to 45 percent higher likelihood of preferring it over other treatments — and they were the only group to think CyberKnife better when it came to erectile and urinary function preservation.

For the second group, shown the ad with disclaimers, the percentage favoring the treatment dropped to 20 percent.

The third group, which only examined the more scientifically balanced information, had the most accurate idea of the risks and benefits.

The study was begun after Caputo and Hyams starting seeing the ads all over the subway. The ads, observed briefing moderator Dr. Stacy Loeb, an NYU Langone radiologist, are “front and center” at his own home train stop. The goal was to shed light on the larger issue of the direct-to-consumer (DTC) type of marketing it represents, which, they said, “we believe should be discussed at the AUA meeting."
  Pages: 1 - 2 - 3 >>

U.S. Healthcare Homepage


You Must Be Logged In To Post A Comment

做广告
提升您的品牌知名度
拍卖+私人销售
获得最好的价格
买设备/配件
找到最低价格
每日新闻
阅读最新信息
目录
浏览所有的DOTmed用户
DOTmed上的伦理
查看我们的伦理计划
金子分开供营商节目
接收PH要求
金子服务经销商节目
接收请求
提供保健服务者
查看所有的HCP(简称医疗保健提供商)的工具
工作/训练
查找/申请工作
Parts Hunter +EasyPay
获取配件报价
最近证明
查看最近通过认证的用户
最近额定
查看最近通过认证的用户
出租中央
租用设备优惠
卖设备/配件
得到最划算
服务技术员论坛
查找帮助和建议
简单的征求建议书
获取设备报价
真正商业展览
查找对设备的服务
对这个站点的通入和用途是受期限和条件我们支配 法律公告 & 保密性通知
物产和业主对 DOTmed.com,公司 Copyright ©2001-2019 DOTmed.com, Inc.
版权所有