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Purchasing insights for cardiac ultrasound

From the April 2019 issue of DOTmed HealthCare Business News magazine

By Sabrina Newell

The global cardiac ultrasound equipment market is projected to show a CAGR of over 5% during the forecast period of 2018-2026. The market drivers for this increase can be attributed to higher incidence of cardiovascular disease, the higher cost of healthcare procedures, technological advancements, and the increase in request for minimally-invasive procedures.


Cardiac ultrasound equipment uses high-frequency sound waves to produce diagnostic images of the heart and surrounding vessels. This technology is typically the initial imaging modality used as an alternative to ionizing radiation modalities.
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Many ultrasound equipment vendors have launched new systems with advanced imaging applications. These advanced imaging systems provide better image quality than previous models, thereby increasing the efficiency of the exam and usefulness of the images. With a lower price point than CT and MRI systems, ultrasound equipment is a more cost-effective way to obtain diagnostic data, and can subsequently reduce healthcare costs.

In general, pricing for these systems depends heavily on the desired applications and configuration. MD Buyline/TractManager tracks cardiovascular ultrasound systems by performance level.

Premium level systems include the most advanced imaging applications such as 3D/4D imaging, as well as advanced workflow and functionality software. These systems are typically configured for 2D transthoracic (TEE) imaging, as well as transesophageal (TEE) and intracardiac (ICE) procedures. Due to the higher price point, these systems are typically purchased by high-volume and research facilities.
Premium level systems have an average purchase price of $140,000 - $210,000. (Note that all prices have been adjusted to exclude special deals, outliers, and unique circumstances.)
Performance level systems are high-level systems designed with the same performance level as the premium systems, without the advanced imaging applications and software. These systems are used in high-volume facilities.

Average purchase price of $90,000 - $120,000.

Economy level systems are geared to more price-sensitive users. These systems have limited applications and are intended for everyday use.

Average purchase price of $80,000 - $90,000.

Compact/Portable systems are hand-held systems used for point-of-care testing. Many of these systems can be configured to include premium-level software.

Compact/Portable systems have a larger range of average purchase pricing due to different performance levels within the compact systems. These systems range from $30,000 to $90,000.
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