During the recent staging of Meditech 2018, International Health Fair, in Bogota, Colombia, Messe Düsseldorf and Corferias - the International Business and Exhibition Center of Bogota - signed an agreement to jointly organize Meditech, one of the most important health sector trade fairs in Latin America. Accordingly, Messe Düsseldorf - through its subsidiary Messe Düsseldorf North America (Chicago) - acquires a 50% share in Meditech and becomes involved in organizing the event. Messe Düsseldorf is renowned as the organizer of MEDICA, the world’s No.1 international trade fair for the healthcare industry held annually in Düsseldorf, Germany with over 5,000 exhibitors from 66 countries. With this agreement, Messe Düsseldorf welcomes Meditech into its MEDICAlliance trade fair portfolio. Messe Düsseldorf’s expertise in organizing medical trade fairs around the world together with its extensive global network of sales offices and subsidiaries in 138 countries will benefit future Meditech stagings.
Group photo caption: left to right: Roberto Vergara, Director of International Business at Corferias; Horst Giesen, Global Portfolio Director Health & Medical Technologies at Messe Düsseldorf; Tom Mitchell, President of Messe Düsseldorf North America; Mario Cajiao, Vice President of Planning and Corporate Affairs at Corferias; Juan Carlos Giraldo, General Director of the Colombian Association of Hospitals and Clinics (ACHC).
“Colombia is one of the fastest growing markets for medical technology in Spanish-speaking Latin America and Meditech is one of the most important health fairs here. It is strategically important for us to show our commitment in this market with the MEDICAlliance flag," said Horst Giesen, Global Portfolio Director Health & Medical Technologies at Messe Düsseldorf. The volume of the Colombian market for medical technology amounts to about $ 1.3 billion and is expected to grow by 20% by 2019 with an import quota of 80% (source: gtai).
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The partnership between Messe Düsseldorf and Corferias will help Meditech in its efforts to become the leading health sector trade fair in Latin America. Due to the new alliance, Corferias plans to increase the participation of international exhibitors in Meditech from 40% to 60%. Roberto Vergara, International Business Director of Corferias, commented: “Messe Düsseldorf is one of the most important international trade fair organizers. The signing of the alliance helps us to position Meditech more internationally in Latin America and to attract many more exhibitors with an interest in this emerging market.” Of the 300 exhibitors at Meditech 2018, 40% were international companies. “Increased participation by international exhibitors at Meditech will make the event even more interesting for trade visitors in the future,” added Roberto Vergara.