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Women's Health Homepage

The future of breast density Tracy Accardi, vice president, global research and development, breast and skeletal health solutions at Hologic, on how artificial intelligence could be a game-changer for density interpretation

Experts see shift to tomo-only breast imaging Using tomo to produce synthetic 2-D mammo composite images

Breast Imaging Product Showcase Some of the best and newest innovations in breast imaging

Working moms are a driver of the U.S. economy Why being stingy with maternity leave is bad for business

Q&A with John Finlay, vice president of pathology solutions at Faxitron Discussing cabinet X-ray imaging technology and how specimen radiography is improving patient care

Uterine Fibroids Treatment: Q&A with Dr. Suzanne LeBlang Highlighting the clinical advantages of using MR-guided focused ultrasound to treat uterine fibroids

Dense breast legislation and technological advances drive automated breast ultrasound Breast cancer screening gets personal

From diagnosis to treatment: The integration of tomosynthesis throughout breast health Better visualization isn't just for cancer screening

New GE 3-D mammography scanner installed at South Florida hospital Provides more comfortable exams, likely more compliance

Radiology group improves operations by automating telemammography workflow Meeting workflow demands with smarter software

Purchasing Insights: Market trends in women’s health

By Julie Johnson
From the July 2017 issue of DOTmed HealthCare Business News magazine
Analyst, MD Buyline

The women’s health market is very active and continues to grow, especially since the introduction of digital breast tomosynthesis (DBT) technology in 2011 by Hologic.

Over the past several years only a few other vendors have entered the DBT market, making it highly competitive.

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The major players in the DBT mammography market include Hologic, GE Healthcare and Siemens. These three vendors have been competing for market share now that each has added a dedicated DBT system to its product lineup. Fuji introduced its Aspire Cristalle DBT system in January 2017. With the addition of Fuji’s platform, there is now a much needed boost of competition entering the 3-D mammography market.

The trend has continued over the past several years, with DBT remaining the primary technology of interest when considering a mammography system. Clinical trials continue to show the benefits of using a 3-D system over a conventional 2-D full-field digital system. Studies continue to demonstrate that 3-D mammograms find more cancers and also diminish the number of false positives.

MD Buyline quote activity shows a steep decline in interest for 2-D full-field digital systems. The market reflects a combination of more highly configured DBT systems that include CAD, 2-D synthesized imaging software, advanced workstations and breast biopsy, as well as more basic configurations, depending on budget constraints and facility needs.

Pricing for a 2-D system is approximately $300,000 for a standard configuration. Pricing for a 3-D system ranges on average from $400,000 to $450,000. However, the steeper price tag has not been a deterrent for facilities wanting to purchase a highly sought-after 3-D system.

Facilities considering a mammography system often bundle their purchases with other women’s health equipment such as a biopsy or bone density system. Since the April 2016 release of Hologic’s prone biopsy table, which offers 3-D image quality, interest and quote activity have continued to grow for this platform. However, based on MD Buyline quoting activity, customers also still frequently express interest in purchasing the 2-D upright system as an addition to their new DBT mammography system. Hologic is the only vendor tracked by MD Buyline for breast biopsy.

Bone density systems are a small, but important, part of the women’s health market, especially for those patients at risk for osteoporosis and bone fracture. The two active vendors in this market are Hologic and GE Healthcare, with competition between the two remaining fairly even. Fan-beam technology is the main segment of interest for the majority of customers. A very small portion of the activity is still focused on peripheral scanners. The latest area of interest in bone density technology remains Fracture Risk Assessment (FRAX) and metabolic DEXA scan for body composition, which measures visceral fat and can help assess risk factors for obesity and other metabolic conditions.
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