Q&A with Tom Mitchell, President of Messe Dusseldorf North America

Q&A with Tom Mitchell, President of Messe Dusseldorf North America

Gus Iversen, Editor in Chief | April 08, 2016
Tom Mitchell
From the April 2016 issue of HealthCare Business News magazine

HealthCare Business News spoke with Tom Mitchell to learn more about the new developments with Medical World Americas — one of the conferences he produces.

HCB News: What is Medical World Americas?
TM:
Medical World Americas (MWA) is a medical conference and expo that fosters collaboration among clinical and administrative professionals from the public and private sectors, as well as the world of academia, to advance the health of our communities. We partner with the Texas Medical Center and its member institutions to create a forum that offers CMEs for all levels of professionals across all disciplines. We are one of the few medical conferences that give doctors, nurses, physician assistants, technicians, administrators, office staff, teachers, and students all a seat at the table.

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HCB News: In May, you will have your third event. What’s new for this year?
TM:
With any start-up, you learn and adjust as you grow. Our attendees told us they are interested in the future of the landscape of medicine. They told us there are plenty of conferences and meetings for people within their specialty and we shouldn’t try to offer procedural training. We listened and developed a conference and expo with TED-like (technology, entertainment, design) sessions for 2016 — taking the attendee on a journey of disruptive innovation in the medical space.

Our theme for 2016 is “Innovate: Transforming Health through Disruption and Discovery.” We will look at disruptive innovation across several areas of interest. Session topics will include Innovation in Medicine, Entrepreneurship, Digital Medicine, Big Data, Ethical Issues, Population Health and Precision Medicine. Our executive committee, chaired by Robert Robbins, M.D., president and CEO of the Texas Medical Center, has invited world-class experts to lead panel discussions on these topics and more.

The featured speaker this year is inventor, entrepreneur and advocate for science and technology, Dean Kamen, founder of DEKA Research. An inventor with over 440 patents, many of them for medical devices, he will speak to innovation, entrepreneurship and bringing inventions to market. Other featured presentations include “Innovation in Medicine and Health Care,” a panel discussion led by Robbins and Dr. Arthur “Tim” Garson, director of the TMC Health Policy Institute. The session will unveil the results
from the second annual Texas Medical Center Consumer Health Report, a nationwide survey initiated by the TMC Health Policy Institute to reveal attitudes and behaviors of the health care industry, assessing their attitudes and behaviors toward health insurance.

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