Although many SDOH programs rely on phone calls to touch base with patients, restricting outreach to one communication channel may limit the ability to engage with people, especially those that do not have access to the chosen channel. Before using different modalities, organizations should think through the HIPAA implications and make sure they are engaging in private and secure conversations. While this represents an extra step in the connection process, the benefits of reaching patients in ways that are most comfortable for them makes the extra effort worthwhile.
4. Leveraging all available resources. The pandemic forced many health care organizations to think outside the box in how they deliver care. And as an industry, we can apply some of those approaches to SDOH going forward. For example, telehealth has been a game changer in connecting with patients who need care but who must remain socially distanced. Organizations should consider offering this option for people who have transportation or other SDOH barriers that prevent them from visiting the doctor in person. While entities may run into challenges with telehealth in areas where Internet connections are spotty, the technology can be an effective pathway that links individuals with care in areas where Internet access is available and pervasive.
Community-based organizations (CBOs), such as food banks, drug treatment centers, and shelters, are also critical resources, and health care entities should be building relationships with these groups, so they understand what is available in the community and how to match patients with relevant programs. Health plans also provide a number of programs, and organizations should become familiar with what different plans offer and who qualifies for those programs. Making these connections can take time and resources. But, by having an administrative infrastructure that supports the work, organizations can ensure their SDOH programs stay current with available resources.
It is going to take focus and commitment
There is no one-size-fits-all solution for SDOH, and we may never fully fix the problems we face. However, health care organizations can make meaningful progress by embracing the above mentioned strategies and committing to continuously evolving their SDOH programs. The key is remaining vigilant and open to new ideas and collaborations as we learn more about COVID-19’s impacts and what they mean for at-risk populations. By seizing emerging opportunities to overcome socioeconomic and environmental barriers, we can help those we serve achieve more consistently positive health outcomes over the long term.
About the author: Dr. Joe Nicholson is the chief medical officer at CareAllies, providing strategic direction, business development expertise, and clinical oversight.Back to HCB News
