by
Lauren Dubinsky, Senior Reporter | September 12, 2014
From the July 2014 issue of HealthCare Business News magazine
David Denholtz, CEO of the company, says that about a year ago they were seeing less and less sales but that in the last four or five months, the market has picked up. The reason is because the prices of the machines have dropped as low as $20,000.
“If it drops low enough and it becomes easy enough to get one, you’ll get one and you’ll take the risks,” he says.
The bulk of his customers are existing businesses rather than newer ones because they know their throughput, which makes it easy for them to calculate how quickly another machine could start turning a profit. However, even for those customers, profit will dry up if reimbursement is cut again.
Fighting for the cause
For the past two years, the ISCD, NBHA, National Osteoporosis Foundation and other organizations have gathered together to confront Congress and explain that the cuts are affecting everyone from the patients to the manufacturers. But it hasn’t been an easy task.
“It’s a tough atmosphere in Washington to get people’s attention about the magnitude of the problem we’re facing,” Fiorentino says.
But she says that even if reimbursement improves, she’s not too sure that things will improve right away. “Now we’ve gone over a seven year period and those physicians are gone. They are not going to come back because there are such hard feelings and such a loss of money,” she says. “It is going to take a while to get back to where we were in 2008.”
DOTmed Registered HCBN July 2014 - Bone densitometers Companies
Names in boldface are Premium Listings.
Domestic
Thomas Dukes, Amber Diagnostics, FL
DOTmed 100
Moshe Alkalay, Hi Tech Int'l Group, FL
DOTmed Certified
Mark Forcier, JD Honigberg International, IL
Alex Clavijo, ACE Medical LLC, IN
Davyn McGuire, Med Exchange International, Inc., MA
DOTmed Certified
John Gladstein, Medical Device Depot, MD
DOTmed Certified
Steve Adams, Complete Medical Services, MI
DOTmed 100
Ben Williams, DEXA Solutions, LLC, WI
Joseph Shafe, Assured Imaging, AZ
David Denholtz, Integrity Medical Systems, Inc., FL
DOTmed Certified
DOTmed 100
John Pereira, United Medical Technologies, FL
DOTmed Certified
DOTmed 100
Alan Keim, Lone Oak Technologies, PA
Alan Brett, DEXA Solutions, TX
International
Mahmood ElHoor, RBMEng, Jordan
David Lapenat, ANDA Medical, Canada
DOTmed Certified
DOTmed 100
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